PARTY CENTRAL - EVENT ENTERTAINMENT AGENCY

HMV SET TO MAKE HUGE MUSIC COMEBACK TO KNOCK AMAZON OFF THE TOP SPOT

HMV Set to Make Huge Music Comeback to Knock Amazon Off the Top Spot

When arranging a party, first and foremost you must decide on the type of music you are going to play to your guests. With music setting the tone of the evening it is crucial that you get it right, seeking advice where possible.

In need of access to an eclectic range of songs; traditionally we used to pop to HMV, seeing what was on offer from the world of entertainment.

Last year HMV took a turn for the worst with stores shutting up shop throughout the UK. Coinciding with the progression of digital music purchase HMV began to look dated, in need of a revamp to bring it into the current, modern market.

HMV was given a lifeline when Hilco invested in them, a successful firm that has history with Clinton Cards as well as Habitat.

Paul McGowan, the Chairman of Hilco says the common view that digital music was killing the want to buy physical CD’s ‘was never true’.

"Only 30% of music buyers switched to digital – 70% of the market is still physical.’ He claims.

He feels that it is only a matter of time before HMV triumphs once again, kicking Amazon off of the top spot and reclaiming the title of the UK’s first choice for music purchases.

Amazon banks 20% of UK music and DVD sales where HMV's takes just 19%. Sales at HMV stores have increased nearly 14% in the past two months, including a 21% increase in sales of CDs and vinyl records.

HMV seem to be blasting ta tune of success opening a new store at 363 Oxford Street, the London location where its first store resided, complete with a retro feel.

Sir Paul McCartney was present at the opening, signing autographs for fans.

"All we are doing is making sure that when you come to our stores you enjoy the experience," continues McGowan.

"This is about being an authority in music, not selling music as a commodity."

So, what do you think, could HMV return to their former glory?

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